Cookies are small text files that are stored on the device you are using to identify it. All your devices have different cookie settings. Cookies cannot be used to run programs or deliver viruses to your computer. For more information, visit http://www.allaboutcookies.org/es/.

 

Types of cookies:

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a) According to the entity:

Depending on who is the entity that manages the equipment or domain from which cookies are sent and processes the data obtained, we can distinguish:

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– Own cookies:are those that are sent to the user's terminal equipment from a computer or domain managed by the publisher itself and from which the service requested by the user is provided.

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– Third-party cookies:They are those that are sent to the user's terminal equipment from a computer or domain that is not managed by the editor, but by another entity that processes the data obtained through cookies.

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In the event that cookies are served from a computer or domain managed by the editor itself, but the information collected through them is managed by a third party, they cannot be considered as own cookies if the third party uses them for their own purposes. (for example, the improvement of the services it provides or the provision of advertising services in favor of other entities).

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b) According to its purpose:

There are many purposes for the use of cookies. Depending on the purpose for which the data obtained through cookies are processed, some of the purposes may be:

 

– Technical cookies:are those that allow the user to navigate through a web page, platform or application and the use of the different options or services that exist in it, including those that the editor uses to allow the management and operation of the web page and enable its functions and services, such as, for example, controlling traffic and data communication, identifying the session, accessing parts of restricted access, remembering the elements that make up an order, carrying out the purchase process of an order, managing the payment , control fraud linked to the security of the service, make the request for registration or participation in an event, count visits for the purposes of billing software licenses with which the service works (website, platform or application), use elements security while browsing, store content for video or sound broadcasting, enable dynamic content (for example, loading animation of a text or image) or share content through social networks.
Also belonging to this category, due to their technical nature, are those cookies that allow the management, in the most efficient way possible, of the advertising spaces that, as another element of design or "layout" of the service offered to the user, the publisher has included in a web page, application or platform based on criteria such as the edited content, without collecting information from users for different purposes, such as personalizing that advertising content or other content.
Technical cookies will be exempt from compliance with the obligations established in article 22.2 of the LSSI when they allow the service requested by the user to be provided, as is the case with the cookies listed in the previous paragraphs. However, if these cookies are also used for non-exempt purposes (for example, for behavioral advertising purposes), they will be subject to these obligations.

 

– Cookies of preferences or personalization:are those that allow information to be remembered so that the user accesses the service with certain characteristics that can differentiate their experience from that of other users, such as, for example, the language, the number of results to be displayed when the user performs a search, the appearance or content of the service depending on the type of browser through which the user accesses the service or the region from which the user accesses the service, etc. If it is the user himself who chooses these characteristics (for example, if he selects the language of a website by clicking on the icon of the corresponding country's flag), cookies will be exempt from the obligations of article 22.2 of the LSSI as they are considered a service expressly requested by the user, and this as long as the cookies obey exclusively the selected purpose.

 

– Analysis or measurement cookies:are those that allow the person responsible for them to monitor and analyze the behavior of the users of the websites to which they are linked, including the quantification of the impact of the advertisements. The information collected through this type of cookie is used to measure the activity of websites, applications or platforms, in order to introduce improvements based on the analysis of the usage data made by users of the service. To use these cookies, the user's consent must be requested.

 

– Behavioral advertising cookies:They are those that store information on the behavior of users obtained through the continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it. To use these cookies, the user's consent must be requested.

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c) According to the period of time that they remain activated in the terminal equipment:

 

– Session cookies:are those designed to collect and store data while the user accesses a web page. They are usually used to store information that is only of interest to keep for the provision of the service requested by the user on a single occasion (for example, a list of products purchased) and disappear at the end of the session.

 

– Persistent cookies:They are those in which the data is still stored in the terminal and can be accessed and processed during a period defined by the person responsible for the cookie, which can range from a few minutes to several years.

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Other tracking technologies

From time to time, we and associated third parties may use technologies such as web beacons ('web beacons') and pixels. These are small graphic files that contain a unique identifier that allows us to recognize when someone has visited our site or, in the case of web beacons, when someone has opened an email we have sent to them. This allows us, for example, to monitor the traffic patterns of users of our site, to understand whether you have accessed our site through an advertisement displayed on a third party site, and to measure the responsiveness of our marketing campaigns. .